Posted by Hero Arts
on April 19, 2019
Hero Arts is celebrating 45 years in business this year! What an incredible journey it has been. YOU are a wonderful part of our history, and now that our anniversary is here, we'd like to invite you to celebrate this milestone alongside us! In the next several weeks, join us for fun, contests, behind-the-scenes content, lots of giveaways, new products, and more. Let's get this party started, friends!
The start of it all? Flashback Fridays. Over the course of five Fridays, we'll be sharing the story of our five decades as a company.
The setting: Berkeley, California, mid-1970s. Let's hear about the earliest days of Hero Arts from our CEO, Aaron Leventhal:
"Hero Arts was founded in May of 1974, near the end of the school year, when my mother (Jackie) decided she would try out her hobby at local craft fairs. Early designs included funky cartoon images, irreverent messages, and drawings from friends and family, including Betty Boop, cartoon monkeys, a cow by 4 year-old Aaron, and more. Most of the stamps were handmade in our bathroom, where our vulcanizer sat, that pressed rubber. The rubber was then cut and assembled in Jackie's bedroom, before being sent out via mail or sold at fairs."
Wondering what the first catalogs looked like? Well, they were actually fold-out posters...
Here's a closer look at the inside and back of the 1978 Hero Arts product poster.
Aaron even found this photo showing an early craft show booth from the late 1970s!
If you're interested in hearing more of the Hero Arts story, grab a beverage and enjoy this interview from a few years ago, when Aaron sat down for an Online Card Classes Crafty Chat. We think you'll enjoy hearing this story directly from him!
When did you start stamping? Let us know in a comment below and we will pick one winner at random to receive a $25 Hero Arts gift card! Comment by Thursday, April 25 at 11:59pm PT and you'll be entered to win.
Tomorrow we'll begin sharing peeks from our upcoming 45th Anniversary Summer Catalog! That's right, this year's Summer Catalog is one big anniversary celebration that we can't wait to share with you.
Thank you for joining us today!
258 comments
I started stamping after going to a Stampinup class about 20 years ago. Discovered online videos and other Stamp companies about 2 and a half years go.
In the early 2000s I sold Stampin Up. I was more of a scrspboojer and terrible with stamping! Now starting a card ministry and lice all the options out there. Hero Arts is my favorite company! Ask my card friends as I say that often, not just for your benefit on this post. Great customer service too. Love the videos each month for MMH kits
I started stamping in the early 90’s, with my children, and the very first stamp I purchased was by Hero Arts. Now I have grandbabies and do a card once a month with them using my MMHero kit. Time goes by way too quickly. Congratulations Hero Arts.
Congrats on your big anniversary. So exciting to see what you have in store.
I have been stamping since I started scrapbooking in 2004, but it’s not until the last year and a half that I have gotten really into stamping and cardmaking.
How fun to see those flashback pictures! I started stamping in 2002 to help me deal with the loss of my beloved mom. All of my stamps for the first few years where hero arts stamps, yours was the only company I even knew was out there and I loved all of them dearly. And still do! Have fun celebrating this big milestone.