Posted by Hero Arts
on April 19, 2019
Hero Arts is celebrating 45 years in business this year! What an incredible journey it has been. YOU are a wonderful part of our history, and now that our anniversary is here, we'd like to invite you to celebrate this milestone alongside us! In the next several weeks, join us for fun, contests, behind-the-scenes content, lots of giveaways, new products, and more. Let's get this party started, friends!
The start of it all? Flashback Fridays. Over the course of five Fridays, we'll be sharing the story of our five decades as a company.
The setting: Berkeley, California, mid-1970s. Let's hear about the earliest days of Hero Arts from our CEO, Aaron Leventhal:
"Hero Arts was founded in May of 1974, near the end of the school year, when my mother (Jackie) decided she would try out her hobby at local craft fairs. Early designs included funky cartoon images, irreverent messages, and drawings from friends and family, including Betty Boop, cartoon monkeys, a cow by 4 year-old Aaron, and more. Most of the stamps were handmade in our bathroom, where our vulcanizer sat, that pressed rubber. The rubber was then cut and assembled in Jackie's bedroom, before being sent out via mail or sold at fairs."
Wondering what the first catalogs looked like? Well, they were actually fold-out posters...
Here's a closer look at the inside and back of the 1978 Hero Arts product poster.
Aaron even found this photo showing an early craft show booth from the late 1970s!
If you're interested in hearing more of the Hero Arts story, grab a beverage and enjoy this interview from a few years ago, when Aaron sat down for an Online Card Classes Crafty Chat. We think you'll enjoy hearing this story directly from him!
When did you start stamping? Let us know in a comment below and we will pick one winner at random to receive a $25 Hero Arts gift card! Comment by Thursday, April 25 at 11:59pm PT and you'll be entered to win.
Tomorrow we'll begin sharing peeks from our upcoming 45th Anniversary Summer Catalog! That's right, this year's Summer Catalog is one big anniversary celebration that we can't wait to share with you.
Thank you for joining us today!
258 comments
As a newbee (just 1.5 years), to the industry it was such a joy to watch such an amazing interview. I wish more industries would understand the value of being a family at work especially since we spend so much of our time there and we live in a time where love and respect for one another is so important. Kudos to Hero Arts for all it is doing not just for the industry but also for the world in general. With all that Hero Arts does for the community I feel my money is well spent when purchasing their products.
This is the coolest thing I’ve ever seen. I’ve been stamping for a hot minute, 15 years maybe. Hero Arts is the first brand I can remember caring about being brand loyal too.
I have only been stamping for about 10 years or so. I have enjoyed Hero Arts stamps a lot over the years. Happy 45th anniversary!
I started stamping around 1997 when I moved to California. My friend Frances invited me to a stamping party and and I was hooked. For many years, I called Frances “my dealer” who got me addicted to stamping! Sorry Frances, love you!
I’ve been a stamper since 1998 & still love everything about it. I started making cards when I saw a person make a cute card with a light box & metal stencils. I was hooked! Now I have as many stamps & dies as a small store & need to retire some! My first stamp was form Hero Arts!!