Posted by Hero Arts
on April 19, 2019
Hero Arts is celebrating 45 years in business this year! What an incredible journey it has been. YOU are a wonderful part of our history, and now that our anniversary is here, we'd like to invite you to celebrate this milestone alongside us! In the next several weeks, join us for fun, contests, behind-the-scenes content, lots of giveaways, new products, and more. Let's get this party started, friends!
The start of it all? Flashback Fridays. Over the course of five Fridays, we'll be sharing the story of our five decades as a company.
The setting: Berkeley, California, mid-1970s. Let's hear about the earliest days of Hero Arts from our CEO, Aaron Leventhal:
"Hero Arts was founded in May of 1974, near the end of the school year, when my mother (Jackie) decided she would try out her hobby at local craft fairs. Early designs included funky cartoon images, irreverent messages, and drawings from friends and family, including Betty Boop, cartoon monkeys, a cow by 4 year-old Aaron, and more. Most of the stamps were handmade in our bathroom, where our vulcanizer sat, that pressed rubber. The rubber was then cut and assembled in Jackie's bedroom, before being sent out via mail or sold at fairs."
Wondering what the first catalogs looked like? Well, they were actually fold-out posters...
Here's a closer look at the inside and back of the 1978 Hero Arts product poster.
Aaron even found this photo showing an early craft show booth from the late 1970s!
If you're interested in hearing more of the Hero Arts story, grab a beverage and enjoy this interview from a few years ago, when Aaron sat down for an Online Card Classes Crafty Chat. We think you'll enjoy hearing this story directly from him!
When did you start stamping? Let us know in a comment below and we will pick one winner at random to receive a $25 Hero Arts gift card! Comment by Thursday, April 25 at 11:59pm PT and you'll be entered to win.
Tomorrow we'll begin sharing peeks from our upcoming 45th Anniversary Summer Catalog! That's right, this year's Summer Catalog is one big anniversary celebration that we can't wait to share with you.
Thank you for joining us today!
258 comments
I started stamping 22 years ago. A friend of mine had a Stampin’ Up party, and I went under protest because as I emphatically told her, “I didn’t need another hobby!” But I fell hard for the craft, and my love affair with paper, ink and stamps hasn’t diminished a bit in all this time! I love how the industry has changed over time and how there are so many great companies like Hero Arts to provide us paper crafters with inspiration and temptation!
I started stamping two Christmases ago. I started watching a Lindsey Weirich video on YouTube and she was making a card. She made it look so easy!! So 15 months and $5000 later, I am enjoying stamping and making cards. Also, I remember these old Hero Arts Stamps. Gosh, I didn’t realize this was the same company. I had some of these. Wow, this shows my age!!
I started Stamping when I started working full time and didn’t have time for scrapbooking layouts. I loved listening/watching your story on OCC. Thank you
I started stamping when I was about 12 years old. I had an aunt that made super detailed cards by hand and she taught me how to heat emboss. I instantly fell in love as I watched the embossing power melt. One of the first stamps I got is a Hero Arts teddy bear and cat stamp with the sentiment “best friends”. It is still proudly displayed on a shelf in my craft area.
I was gifted a few stamps about twenty five years ago . Who knew a few stamps could turn into an entire room of paper crafting bliss?