Posted by Hero Arts
on April 19, 2019
Hero Arts is celebrating 45 years in business this year! What an incredible journey it has been. YOU are a wonderful part of our history, and now that our anniversary is here, we'd like to invite you to celebrate this milestone alongside us! In the next several weeks, join us for fun, contests, behind-the-scenes content, lots of giveaways, new products, and more. Let's get this party started, friends!
The start of it all? Flashback Fridays. Over the course of five Fridays, we'll be sharing the story of our five decades as a company.
The setting: Berkeley, California, mid-1970s. Let's hear about the earliest days of Hero Arts from our CEO, Aaron Leventhal:
"Hero Arts was founded in May of 1974, near the end of the school year, when my mother (Jackie) decided she would try out her hobby at local craft fairs. Early designs included funky cartoon images, irreverent messages, and drawings from friends and family, including Betty Boop, cartoon monkeys, a cow by 4 year-old Aaron, and more. Most of the stamps were handmade in our bathroom, where our vulcanizer sat, that pressed rubber. The rubber was then cut and assembled in Jackie's bedroom, before being sent out via mail or sold at fairs."
Wondering what the first catalogs looked like? Well, they were actually fold-out posters...
Here's a closer look at the inside and back of the 1978 Hero Arts product poster.
Aaron even found this photo showing an early craft show booth from the late 1970s!
If you're interested in hearing more of the Hero Arts story, grab a beverage and enjoy this interview from a few years ago, when Aaron sat down for an Online Card Classes Crafty Chat. We think you'll enjoy hearing this story directly from him!
When did you start stamping? Let us know in a comment below and we will pick one winner at random to receive a $25 Hero Arts gift card! Comment by Thursday, April 25 at 11:59pm PT and you'll be entered to win.
Tomorrow we'll begin sharing peeks from our upcoming 45th Anniversary Summer Catalog! That's right, this year's Summer Catalog is one big anniversary celebration that we can't wait to share with you.
Thank you for joining us today!
258 comments
My introduction to stamping was in 1990. A friend owned a stained glass shop & gave lessons in several art mediums. After raising my children and retiring, I picked it up again. For a while there card making wasn’t popular. Thanks to scrapbooking, supplies are readily available for us card makers.
Happy 45th anniversary! Incredible and resilient. Love reading and seeing how HA got started. Will have to check out the video.
I started stamping in 2005. It has really been my therapy and saved my sanity. 💙
It’s awesome that Hero Arts is celebrating 45 years in the stamping business! Congrats! I have been stamping for about 20 years now,
I only started stamping a few years ago but Hero Arts was one of my first Stamp companies I came across! I purchased some of the wooden mount rubber stamps and I was hooked! :)
I tried stamping more then 20 years ago. I was not too successful. then a few years later I purchased another stamp. And then it happened…. I became addicted.