Posted by Hero Arts
on April 26, 2019
Happy Friday! It's time for our second Flashback Friday feature. In this series we are sharing the story of our five decades as a company. (You can catch up by rewinding to the 1970s if you missed last week's post.) Now we journey into Hero Arts' second decade in business - the 1980s! Here is CEO Aaron Leventhal with some insight:
"In the 1980s, the budding Hero Arts moved out of the bathroom and into a garage, and evolved its look from the cartoon look into teddy bears, country folk, bookplates, kitties, and more. Coloring with pens (Hero Arts carried Marvy brush pens) and embossing were the most popular techniques. There were only a limited number of ink colors -- black, brown, red, blue, green -- before "exciting and new" colors like hot pink and purple hit the industry by storm. Only woodblock stamps for the most part, with a few businesses selling unmounted, Hero Arts was at the forefront of the growing stamp industry, with competitors such as All Night Media, Rubber Stampede, Personal Stamp Exchange, and others."
Let's take a look at some of the catalogs from the 1980s!
You can see how the styles evolved from the early part of the decade (at left) to the later part (at right.)
Hero Arts Founder Jackie Leventhal penned the following introduction which appeared in the 1980 catalog:
Some things never change. "It's amazing what has happened since I began this romance with rubber stamps..." Indeed!
And some things do change. While the woodblock stamps of today are indexed with labels, that wasn't always the case. From 1974-1986 we handstamped images right onto the top of the block! This was how we indexed all stamps until introducing labels in 1987. These cute bears with numbers were made in 1983:
1, 2, 3, come stamp with me!
Do you have a bear or cat stamp in your collection? Both were wildly popular during the 1980s! Let us know in a comment below and we will pick one winner at random to receive a $25 Hero Arts gift card! Comment by Thursday, May 2 at 11:59pm PT and you'll be entered to win.
Thanks for traveling back in time with us today. Be sure to join us on Instagram for more 45th Anniversary fun and use hashtag #herocelebrates45 to share your first Hero Arts stamps and memories!
125 comments
Sorry, none here but it’s great to see the flashback catalogs and your moms introduction in the 1980 edition.
It’s so nice learing about the history and evolution of Hero Arts. Those stamps are so cute. I don’t have any of them as I’ve only begun stamping in 2002. In the (early) 80’s is when I started school and had never heard about this wonderful hobby of card making or rubber stamping but always thought the stamps the school secretary (or librarian at the school?) had were so neat even if they were just some words or dates.
I remember those adorable stamps. However, I don’t have any bear or cat stamps in my stash. I didn’t have grandchildren in the 80’s, but now I have four, and those sweet age-related stamps would certainly be wonderful for cards for them.
I have many bear stamps and a few cats even and in 1987 I was watching weekend cartoons of gummy bears, tailspin, ducktails and rescue rangers.
What an amazing journey it has been! So good to see the old catalog transformations :) I do have a bear stampset in my collection :)